About the project
During my student internship, I was assigned to conduct an evaluation and redesign of an existing e-commerce website for both desktop and mobile platforms.
The main focus of the project was to improve user accessibility and incorporate a more modern and innovative design.
Role
UX Research
UI Design
Tools
Year
2023
Role
Tools
Year
UX Research
UI Design
2023
Resarch
I conducted an online survey with about 27 users who fall in our target demographic
0
%
Users would prefer to buy furniture in stores.
0
%
0
%
0
%
Shiri Ron
Lawyer
28
Lawyer
32
Ramat Hashron
Description
Shiri is a mother of two children, married to Tom, and works as a lawyer. It’s very important for Shiri to spend quality time with her husband and children. Soon, Tom and Shiri are moving to a new apartment, and she is excited about the new beginning and the design of the new home. Shiri doesn’t like malls and prefers online shopping.
A day in their life
Shiri’s days are packed with work and the little free time she has left is important for her to spend with her children. When she leaves work early, she needs to take care of the kids because her husband returns home later, as she returns late from work three days a week.
Pain point
Shiri struggles to envision how furniture will look in the new home in terms of scale. She lacks the ability and time to go and search for furniture in stores.
home page
Desktop
Mobile
Catalogue
product card
