An application for planning and scheduling content for Social Media Platforms. The purpose of this app is to gather everything in one accessible platform with all the information that a content creator or business needs.
Role
Tools
Year
UX Research UI Design
2023
Role
UX Research UI Design
Tools
Year
2023
Problems
Today, there are many apps for each subject separately. The app does not contain or offer suggestions or ideas for hashtags.
Competing applications do not have suggestions for creating content according to important dates / holidays that may be relevant to the business or content ideas.
Competing apps have the option of scheduling without an automatic upload or has just one upload for each additional social network selected – which requires entry into each social platform separately.
Solutions
The application is designed to combine the management of all social media platforms in one application – in order to help content creators and businesses to plan out daily content in advance, and help schedule the content for automatic upload and distribution on all social media platforms at the same time with just a click of a button.
The content can be planned according to special dates and days which allows to stick to deadlines, and help with time distribution and preparation of the posts and videos.
The application also has Ai search feature which you can use to search for ideas for content and suitable hashtags.
You can quickly see an analysis of information from any social network.
Resarch
I conducted an online survey with about 15 users who fall in our target demographic
0%
Users would prefer to plan the content in advance and use a content schedule.
0%
Users upload the same content on multiple platforms separately.
0%
Users would be happy to receive offers or recommendations for content in line with the business’s field.
0%
Users use multiple applications simultaneously to upload content to social networks.
Persona
Rose Levin
Jewelry business
32
Jewelry business
32
Rishon Lezion
Description
Rose Levin married with 2 children, Tom and Leah. She owns a jewelry business, studied goldsmithing and jewelry design at Tel Aviv Orat College. She likes to spend time with friends in restaurants, meet with her family and makes sure to train 3 times a week in Pilates devices.
A day in their life
Rose’s days are relatively busy. Rose started a new business and is interested in marketing and creating content for social networks.
Pain point
Rose is having trouble understanding how to start promoting the business due to the multitude of apps that exist and would really like to know in advance what works better and what less in order to manage her time properly.
Social appes
Yuval Raz
Influencer
25
Tel Aviv
Jewelry business
25
Rishon Lezion
Description
Yuval is a content producer in the field of food industry. She works with companies that send her products to make recipes and posts on various social networks.
A day in their life
Yuval works with companies that send her products to make recipes and posts on various social networks. She has a successful YouTube and Instagram page, and now she also wants to join TikTok.
Pain point
Yuval has a deadline to upload posts, and videos that she has to edit by herself. If there is a special day that includes the product she is sent, it will help her to promote the content.
Social appes
Task flow
Wireframe
Gain Insight Into The Process And The Choices I Made, From UX Definition To UI Design.
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The final design
Design system
Typography
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